On 10th August 2024, the Youth Empowerment Programme held its twelfth workshop, "Navigating the Digital Marketplace: Mastering the Art of Shopee Sales’’. The event featured expert facilitator, including TAR UMT Marketing Lecturer, Ms. Siti Fatiha Binti Ismail, along with guest speaker, Mr. Muhammad Taufiq Bin Jaffri from SAC Group Sdn. Bhd. Mr. Taufiq unveiled to the participants the power of Shopee platform to boost sales of a business. Participated by 16 future digital marketeers, the workshop explored the Shopee platform, from setting the stage for selling shop to marketing and promotion strategies to effectively navigate the platform.