Diploma in E-Marketing
(N/342/4/0223)(10/24)(MQA/FA 10729)
TAR UMT Pahang Branch Home > Programmes > Dilpoma > Diploma in E-Marketing
Programme Overview
Overview:
This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.
Intake:
June and November (June intake for KL, Penang, Perak and Pahang branch campuses, while November intake only for KL, Perak and Pahang branch campuses)
Duration:
2 Years
Campus:
KL Main Campus
Penang Branch
Perak Branch
Pahang Branch
Progression Routes:
Find out more information about Coventry University.
Programme Outline
Principles of Accounting
Economics
Quantitative Studies
Introduction to Business
IT Fundamentals and Applications
Organisation Behaviour
Fundamentals of Marketing
Introduction to E-Commerce
Introduction to Data Mining
Principles of Management
Internet Retailing and Services
Fundamentals of Finance
Workplace Communication
Introduction to Business Analytics
Consumer Insight and Behaviour
Social Media Marketing
Introduction to Human Resource Management
Marketing Research
Introduction to Cybersecurity
Ethics for Business
Setting Up An Online Business
Entrepreneurship
E-Customer Relationship Management
Digital and Business Transformation
Principles of Supply Chain Management
Compulsory Courses:
English for Tertiary Studies, Penghayatan Etika dan Peradaban, Academic English, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, Co-curricular.
Minimum Entry Requirements
Career Prospects
Graduates of Diploma in E-Marketing can seek employment in almost every sector of a e-business such as:
Tourism
Hospitality
Electrical and Electronics
Information Technology
Communications
Media
Banking and Finance
Education
Insurance
Travel
Entertainment
Advertising and Promotion
Market Research
Consumer Services
Retail at the Sub-professional Level & etc
Fees & Financial Aids
Estimated Total Fees:
RM19,200 (Malaysian Student), RM36,500 (International Student)
The estimated total fees may vary by 10%.
For more information on Fees, click here.
Merit scholarship
To find out more, click here.
Other scholarship
To find out more, click here.
Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.