Bachelor of Business (Honours) in Marketing
(N/0415/6/0033)(10/30) (MQA/PA 16915)
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Programme Overview
Overview:
This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.
Intake:
February, June and November
Duration:
3 years
Progression Routes:
Find out more information about Coventry University.
Programme Outline
IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Elective I
Elective II
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Human Resource Management
Management Information Systems
Principles of Finance
Operations Management
Case Study
Pricing Strategy
Product Innovation
Strategic Planning and Management
Marketing Insight
Brand Building Advertising & Promotion
Sales Management
Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Industrial Training
Retail Management
Marketing Metrics
Compulsory Courses:
English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Philopsophy and Comtemporary Issues,Critical Thinking, Contemporary Malaysian Issues, Bahasa Kebangsaan A and Co-curricular.
Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.
Minimum Entry Requirements
Career Prospects
Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:
Sales and Marketing
Market Research
Advertising and Promotion
International Marketing
Product Development & etc
Fees & Financial Aids
Estimated Total Fees:
RM37,400 (Malaysian Student), RM65,300 (International Student)
The estimated total fees may vary by 10%.
For more information on Fees, click here.
Merit scholarship
To find out more, click here.
Other scholarship
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Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.