Bachelor of Business (Honours) in Marketing

           (N/0415/6/0033)(10/30) (MQA/PA 16915)


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Programme Overview

Overview:

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Intake:
February, June and November

Duration:
3 years

Progression Routes:


Find out more information about Coventry University. 

Programme Outline

IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Elective I
Elective II
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Human Resource Management
Management Information Systems
Principles of Finance

Operations Management
Case Study
Pricing Strategy
Product Innovation
Strategic Planning and Management
Marketing Insight
Brand Building Advertising & Promotion
Sales Management
Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Industrial Training
Retail Management
Marketing Metrics

 

Compulsory Courses:

English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Philopsophy and Comtemporary Issues,Critical Thinking, Contemporary Malaysian Issues, Bahasa Kebangsaan A and Co-curricular.

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.


Minimum Entry Requirements

Career Prospects

Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:




Fees & Financial Aids

    Estimated Total Fees: 

    RM37,400 (Malaysian Student), RM65,300 (International Student)

The estimated total fees may vary by 10%. 


For more information on Fees, click here.


Merit scholarship

To find out more, click here.


Other scholarship

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Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.