Dr. Mohd Remie bin Mohd Johan and Dr. Tun Norasida binti Aziz, provided guidance and supervision for the publication. The Bachelor of Business Administration (Honours) students — Tan Wei Xuan, Ng Moi Kee, and Khoo Yi Shuen — were the pioneers behind this achievement.

The article is titled “TikTok Video Credibility and Purchase Decisions Among Consumers in Pahang, Malaysia.”