International Creative & Innovative Idea Competition

Ms. Norherizan Abd Moen Wins International Recognition at ICIIC 2025 for Innovative Research on Profanity and Personality

8 February 2025 – Ms. Norherizan Abd Moen, an esteemed English Lecturer at TAR UMT Pahang, has achieved an outstanding milestone at the International Creative & Innovative Idea Competition (ICIIC) 2025, securing recognition in the Professional Category for her groundbreaking project titled "Profanity vs Personality: Not Your Common Language."

With over 600 innovation groups registered and 564 entries completed, the competition was a global event featuring participants from diverse regions including Malaysia, Indonesia, Thailand, the Philippines, South Africa, the UAE, and Brunei. The submitted videos were rigorously evaluated by 157 expert juries through a fully virtual process.

Ms. Norherizan's project explores the intersection of profanity and personality, examining how the use of profanity impacts and reflects individual personalities. Her innovative approach to understanding linguistic expressions in social discourse impressed the expert panel, earning her a spot among the competition's top achievers.

As an English Lecturer at TAR UMT Pahang, Ms. Norherizan has over 15 years of experience in teaching and research, with a deep focus on areas such as English Language Studies, Gamification, and Smart Society 5.0. Her academic contributions have greatly impacted students, and this recognition underscores her dedication to exploring meaningful, contemporary issues in language and communication.

Speaking about her achievement, Ms. Norherizan shared, "This recognition validates the importance of studying language evolution and its societal impact. I hope this work contributes to further discussions in linguistics and education."

The ICIIC 2025 continues to serve as a prestigious platform for showcasing innovative ideas and creative solutions across disciplines, providing a global stage for academic and professional growth.

Congratulations to Ms. Norherizan Abd Moen on this remarkable achievement!